Social and Behavior Change Communication

Home Social and Behavior Change Communication

We harness the power of communication to bring about social behavior change, reaching out to people on an individual and communal level in order to help them understand positive change and to cooperate with it. Beyond simply delivering a message, our SBCC methods bring about positive outcomes by changing attitudes, perceptions, and practices using a range of tools such as research, community engagement, participatory theater, radio drama, music, social media, and other mass media.